Affiliate Marketing Coordinator ` Job at Unilever, El Segundo, CA

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  • Unilever
  • El Segundo, CA

Job Description

Murad is currently seeking an Affiliate Marketing Coordinator to join our dynamic marketing team. This role is responsible for managing and optimizing our affiliate program across all digital properties to drive significant revenue growth. The ideal candidate will analyze performance metrics, build and nurture affiliate partnerships, and implement strategies that deliver consistent ROI. Reporting to the Senior Manager of Digital Marketing, the Affiliate Marketing Coordinator will collaborate with web, brand, and creative teams to align on affiliate initiatives with overall marketing objectives, ensuring measurable success and program integrity. In addition to managing our traditional affiliate program, this role will own and scale our TikTok Shop affiliate program, identify and onboard high-potential creators and be responsible for building out a best-in-class affiliate program that connects product with culture, fast. **Key Responsibilities** **Revenue Growth:** + Manage and optimize the traditional and TikTok Shop affiliate program to exceed revenue goals, leveraging data insights to prioritize high-impact opportunities. + Track and report on key metrics (e.g., revenue, conversion rates, ROI) and create detailed performance reports to identify trends, opportunities, and actionable improvements. **Campaign Optimization:** + Partner with TikTok Shop account managers to leverage platform tools, campaign features, and trend insights. + Track performance and provide regular reports on affiliate ROI, growth, and channel impact. + Set commission structures, promotional strategies, and campaign timelines that drive conversion. + Monitor affiliate content performance and continuously optimize based on product sell-through and engagement metrics. **Partner Development:** + Source, recruit, and onboard creators and affiliates who align with our brand and drive sales. + Develop and maintain relationships with top-performing creators to maximize long-term success. **Marketing Asset Management:** + Ensure the creation and timely delivery of high-converting affiliate marketing materials, such as banners, landing pages, and links. **Collaboration for Results:** + Work closely with the digital marketing, product, and creative teams to align affiliate campaigns with broader marketing strategies and revenue objectives. **Compliance & Risk Management:** + Monitor affiliate activity to ensure adherence to brand guidelines and compliance standards, mitigating risks while maintaining program integrity. + Channel Support: Support the wider Digital Marketing team with tasks when needed, may include but not limited to; email/SMS campaign builds, paid media traffic tasks, asset reviews, etc. **REQUIREMENTS/QUALIFICATIONS:** + Bachelor's degree in Marketing, Business, or a related field. + 1-3 years of experience in affiliate marketing, digital marketing, or influencer marketing roles + Deep understanding of TikTok creator culture, commerce trends, and TikTok Shop mechanics. + Proven track record of scaling affiliate or creator programs in a fast-paced, digital-first brand. + Strong analytical skills with expertise in interpreting data to drive results. + Familiarity with affiliate platforms and tracking tools (e.g., Impact, CJ Affiliate, or similar). Must have TikTok Shop affiliate management experience. + Excellent communication skills for negotiating with partners and presenting actionable insights. + Highly organized, with the ability to prioritize projects and meet tight deadlines in a fast-paced environment. **WHAT WE OFFER:** + Unlimited Paid Time Off + Medical, Dental, Vision Insurance + FSA/HSA + Life/Accident Insurance + Employee Assistance Program (EAP) + Professional Development Resources + 401(k) Employer Match Program This position is based in our El Segundo, CA headquarters, which is currently 40% hybrid onsite/remote work. The expected base salary for this position is $70,000 to $85,000. The exact base salary is determined by various factors, including experience, skills, education, geographic location, and budget. In addition to base salary, Murad offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more. \#LI-SB1 EOE race/color/sex/sexual orientation/gender identity/disability/vet

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