Job Description

**Application Process:** _To express interest in this role_, send us a message containing only the name of your favourite dog breed. We’ll reply with a link to our ClickUp application form, which includes precise instructions for submitting your resume and cover letter and will initiate our screening process. Failure to follow any of instructions will result in your application being disregarded.

**_Summary of the Role:_**

The Social Media Manager is primarily responsible for developing and executing high-impact social media strategies to drive engagement, grow brand awareness, and increase sales for Pet Awesome.

This role requires a blend of strategic thinking, content creation, and performance analysis, with a focus on crafting visually striking & humorous posts, witty writing, compelling copy, and using data-driven insights to optimize results. You’ll be responsible for managing our brands presence across all relevant platforms, tracking performance metrics, and making data-backed adjustments to maximize both immediate sales and long-term profitability.

You will collaborate and iterate closely with the Key Internal Stakeholders to define deliverables, timelines, and ensure growth, engagement, and lead generation metrics align with company goals.

**_Responsibilities:_**

_Social Media_

* Organic Traffic: Drive organic traffic growth aligned with content, brand and targeting strategy to maximize long term profit.
* Compliance: Ensure all strategies, management and execution complies with Social Media platforms evolving implicit and explicit best practices and policies such as TOS, ensuring full account functionality is maintained and shadowbanning, suppression and other algorithmic negative consequences are prevented.
* Content Library: Curate, organize, optimize Social Media content cost effectively to maintain a large, high leverage/evergreen, intuitively navigable, high quality content library to support organic, advertising and brand goals driving long term profitability.
* Analytics: Develop & deliver structured, organized and insightful Social Media analytics, provide data driven recommendations which map to evolving strategic priorities and KPIs.
* Product Positioning: Position products across all relevant placements to strengthen trust, social proof and cross-platform coherence to maximize long term profit.
* Pricing & Promotions: Test, analyze, refine and run promotions directing traffic to the best conversion channel in coordination with advertising and positioning strategies to protect analytics and maximize long term profit.
* Feature Maximization: Explore, identify, test and prioritize new features which can directly or indirectly support the maximization of long term profitability.
* Partnerships: Identify, attract, prioritize, position, manage partnership opportunities which align with targeting, brand and content strategy to maximize total profitability
* Messages: Promptly address inbound communications in coordination with applicable business functions as needed to ensure opportunities are identified and explored, and high levels of customer satisfaction are provided to maximize customer retention and experience to drive long term profit.
* Repeat Purchase: Drive repeat purchases & cross sales from existing customers in coordination with advertising and product strategies using approaches such as outreach, campaigns, promotions to increase customer LTV and maximize long term profit.
* AI Integration: Identify opportunities & implement AI tools into various tasks & workflows to enhance operational effectiveness and efficiency. 

_Knowledge base_

* Collaborative Documentation Development: Develop various forms of documentation including SOPs, video demonstrations, guidelines in collaboration with the Knowledge team ensuring comprehensive detail, accuracy, accessibility and seamless handoff to stakeholders.

**_Requirements:_**

_Mandatory:_

Experience/Background

* 2 + years managing social-media channels for DTC e-commerce brands with proven growth in reach & attributable revenue from North America, Western Europe, or Australia.
* Demonstrated success creating and scaling short-form video (Reels / TikTok YT Shorts) that convert to sales.

_Tools/Skills_

* Project Management Tools: Competent using platforms such as ClickUp.
* Proficient with content-creation & editing tools
* Exceptional written English with strong copywriting, impeccable grammar, a sharp wit, and a natural grasp of tone, puns, double meanings, and comedic timing—able to write like a clever hooman or a cheeky dog, depending on the day.
* Familiarity with analytics dashboards

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